Analysis

Challenge:

Integration with Brightspot CMS: Faced challenges in customizing templates to fit within Brightspot’s framework, requiring innovative coding solutions.

Balancing Speed and Quality: Ensured rapid news publication without compromising on the quality of the content or the user experience.

Data-Driven Decisions: The challenge of interpreting A/B testing data to make informed decisions that accurately reflect user preferences and improve site performance.

  • Reusable Templates Creation: Analyzed the content structure to design templates that streamline the publishing process, making it quicker and more efficient.
  • UX Improvement Insights: Utilized Hotjar to gather user behavior data, identifying friction points and areas for UX enhancements.
  • A/B Testing for Optimization: Implemented A/B testing with Visual Website Optimizer to scientifically measure the impact of different UX/UI changes on user engagement.