Analysis
What I researched:
After interviewing the LACC staff, I began creating user peronas. The goal of creating these personas was to establish a deep understanding of the customer behaviour and needs. This allowed the decision making process to be more clear and focused on user needs and goals. The outcome of building these personas was greater empathy with the customer and also creating a company wide understanding of who the users are. By defining the personas in the early stages of the design process, I was able to create empathy and a deeper understanding with the ender users.
- Demographic presentation of the character
- General traits (occupation, interests, hobbies etc.)
- Psychological traits (needs, motivations, aspirations etc.)
What I researched:
Comparison between old and new
Located below is the older version on the left while the new version is on the right.
Sitemap
After establishing the user personas, I created the sitemap. The sitemap was structured based on the Google Analytics data from the older website. I also used card sorting to identify the best placement of pages within the website.
User Flows & Scenarios:
A user flow was established to identify how the user would navigate within the website and to engage them with “Request for Proposal” call to action.
