Analysis
Challenge:
Increase conversion of the landing pages so profit would be increased. New layouts should provide excellent user experience and also convert at a higher rate so average order value is increased.
Role:
My role as the Front End Web Developer & Designer was to research, analysis, design and develop the responsive website that are tested to increase conversion. My role was to work with the back-end engineer to develop funnels that would increase average order value.
Landing Pages
Based on the requirements of the marketing team, I designed layouts that would be effective in increasing conversion and average order value. Once the designs were finalized, I developed them using JavaScript, PHP, and Shopify Liquid templating engine
Landing Page
Cart System
Shopify Landing page
Custom Landers
These were the pages that the audience would land from Facebook and Google Ads
Funnels
I built funnels based on existing templates that would increase conversion. These elements were tested with VWO for A/B & split testing.